Article
Market Valuations: How We Help Citation Owners Make Better Strategic Decisions
By Anders Garbe
Thinking about buying or selling a Citation? In today’s competitive market, having precise, up-to-date data isn’t just helpful—it’s critical.
Knowing your aircraft’s market value ensures that you get top dollar when it’s time to sell.
It’s a terrible feeling to realize you left money on the table due to a pricing misstep. Watching your aircraft sit on the market too long often forces you to lower your price just to make a sale.
As a buyer, having access to data on offers received and countered for your target aircraft model gives you a competitive advantage. Building a relationship with The Jet Agent early helps you time your sale or acquisition to best leverage market dynamics.
With decades of Citation expertise, we deliver in-depth, data-driven market valuations that empower you—the owner or operator—to make smarter, better strategic decisions.
Here’s an inside look at how we do it.
How We Get the Numbers Right
Here at The Jet Agent, our aircraft valuation process starts with in-depth market research. Our team closely monitors aircraft sales data, tracking every Citation listing, price change and closed deal.
We go beyond surface-level stats, digging into each aircraft’s specifics—such as airframe total time, engine programs, avionics upgrades, interior condition and overall pedigree.
Additionally, we use proprietary tools to assess market trends and fluctuations, ensuring that every valuation reflects real-time data.
Our comprehensive research plays a pivotal role in negotiations. By understanding real-time market dynamics, our clients gain a stronger position, whether buying or selling.
Sellers can defend asking prices with data-backed insights, while buyers can negotiate smarter deals, knowing the aircraft’s true market value.
By combining raw data with expert analysis, we offer Citation owners a clear picture of where their aircraft stands in the market.
Staying Connected with Industry Insiders
An essential part of our pricing and valuation strategy is staying plugged into the broader aviation community.
As a result, we maintain strong relationships with aircraft owners and operators, other Citation brokers and industry associations like the Citation Jet Pilots Association.
These connections often reveal upcoming listings, private sales and unique market movements that aren’t publicly advertised.
Our network also helps us match buyer preferences with available aircraft, ensuring tailored options that meet specific needs. Sellers benefit too, as we connect them directly with serious buyers seeking their exact aircraft model or configuration.
This insider knowledge allows us to offer valuations that reflect not just public data but also the nuances of the market. It’s an edge that Citation owners greatly benefit from.
Keeping Clients Informed with Monthly Market Reports
As a Citation owner, staying on top of market trends is essential—whether you’re thinking about selling, buying, or simply monitoring your aircraft’s value. That’s why we publish monthly market reports for most Citation models.
These concise reports cover the latest insights, including:
- Current inventory levels
- Pricing trends and shifts in market demand
- Notable transactions and off-market opportunities
Each report also includes expert commentary, breaking down what these trends mean for your aircraft and how they might impact your future plans.
Our reports often include macroeconomic and regulatory insights, helping clients anticipate potential risks or shifts in market conditions. With this knowledge, owners can develop strategies to mitigate risks that may affect their aircraft’s value.
With regular updates, you’ll always have the information you need to make confident decisions about your Citation—whether it’s time to sell, upgrade, or hold onto your jet.
Bringing Value to Citation Owners
At the heart of The Jet Agent’s approach is a commitment to delivering value. Every valuation isn’t just a number—it’s a resource that helps owners make the best strategic decisions.
Our valuations go beyond simply setting a price—they help inform financing, insurance decisions and even long-term fleet planning. We guide clients through each phase, ensuring that every transaction is smooth and well-informed.
We offer these resources—market reports and aircraft valuations—to owners on a complimentary basis with the goal of adding value, building credibility and establishing a relationship. That way, when you’re ready to sell or upgrade, you’ll already know the benefit of working with us.
You deserve more than just data—you need trusted guidance to make the best decisions. Our team of Citation experts delivers concierge-level service, ensuring you feel confident and supported every step of the way.
Meet Our Expanded Team
With over 15 Citation models now under our watch, expanding our team was the natural next step. I’m excited to introduce an outstanding addition to The Jet Agent family—Laya Kaddoura. She joins us as a Sales Engineer, and she’s already making a huge impact.
Laya has a sharp eye for market trends and aircraft details, focusing on data-driven insights. She tracks Citation listings, analyzes pricing trends, and uncovers off-market opportunities for our clients.
In partnership with Denise and myself, Laya will help strengthen our ability to help sellers showcase key features and guide buyers on what to look for.
With her expertise, our clients will gain an even clearer picture of what makes each jet truly stand out.
Final Thoughts
Navigating the complexities of aircraft transactions can be challenging, but with the right data and expert support, it becomes a strategic advantage.
Whether you’re buying, selling, or simply evaluating your options, we’re here to help you make informed, confident decisions. With deep research, strong industry connections, and our expanded team, we’re more equipped than ever to guide you through every step.
No matter where you are in the process—selling, buying, or just curious about your jet’s current value—we’ve got your back.
ABOUT THE AUTHOR
Anders Garbe is the Operations Director at The Jet Agent, where he keeps every aircraft transaction running smoothly with expert oversight, precise market data, and seamless processes. A key player on the team, Anders ensures that every deal is backed by the latest market intelligence, helping clients make informed decisions in the fast-moving world of preowned jet sales.
Since joining The Jet Agent as its first employee, Anders has been instrumental in shaping the company’s research and transaction processes. From tracking aircraft values to verifying maintenance programs, he leaves no detail unchecked. His deep understanding of more than 10 Citation models and his ability to spot industry trends make him an invaluable resource for buyers, sellers, and the entire brokerage team.
While he’s a private pilot, his career has spanned industries, including automotive and financial services, before finding his niche in aviation.
Beyond his work at The Jet Agent, Anders is an active leader in the business aviation community. He serves on the leadership board of the Aircraft Researchers Group, organizing monthly industry discussions and the group’s signature NBAA networking event. He’s also a member of the National Business Aviation Association, Citation Jet Pilots Association, National Aircraft Finance Association, and Arizona Business Aviation Association.
ABOUT THE JET AGENT
The Jet Agent helps clients navigate the complex world of jet acquisitions and sales with confidence. The Jet Agent is in the top 5% of aircraft brokers worldwide by transaction volume and ranks as the #1 seller of Citation M2s and CJ3s. Headquartered in Scottsdale, Arizona, with offices in Denver, Dallas and Sacramento, The Jet Agent is dedicated to elevating the aircraft brokerage experience with expert guidance and concierge-level service
