How Denise Wilson Built a Multi-Million Dollar Aviation Business

Denise also shares her experiences as a female leader in aviation, her excitement about the next generation of aviation professionals, and how her passion for music led to the creation of the Scottsdale Symphonic Orchestra. She leaves us with valuable advice on career flexibility, networking, and the power of continuous learning.

Key Takeaways: Building an Aviation Business

• Entrepreneurial Vision: Denise Wilson’s journey highlights the impact of entrepreneurship in aviation, demonstrating how innovation and determination can drive success.
• Filling a Market Gap: The creation of Desert Jet was a spontaneous decision to meet a local need, showcasing the power of identifying opportunities.
• Scaling a Business: Growth requires hard work, continuous learning, and resilience, with challenges at every stage.
• The Value of Mentorship: A business coach can play a transformative role in leadership and expansion.
• Challenges of Building an FBO: Establishing an FBO (Fixed Base Operator) presented unexpected hurdles, including lobbying efforts and regulatory navigation.
• The Power of Networking: Relationship-building is a crucial component of success in the aviation industry.
• Industry Oversight: Aircraft sales and representation lack regulatory frameworks, creating challenges for buyers and sellers.
• Sales as a Service: At its core, sales is about helping clients meet their needs, rather than simply closing deals.
• Women in Aviation: Female professionals face unique challenges but can thrive through strong networks and mentorship.
• The Future of Aviation: With a new generation entering the industry, the aviation sector is evolving, bringing exciting opportunities in business and technology.

Episode Chapters

• 00:00 – Introduction to Denise Wilson and the founding of Desert Jet
• 02:58 – The Accidental Entrepreneur: How Desert Jet started
• 06:53 – Scaling Success: From startup to Inc. 500
• 10:03 – The Role of Mentorship and Business Coaching
• 13:01 – Building an FBO: Challenges and navigating regulations
• 17:57 – Transitioning to Jet Agent: A new business chapter
• 21:08 – Understanding Aircraft Purchases: Insights for buyers
• 21:35 – The Changing Landscape of Aviation Sales
• 23:30 – Sales: The balance between art and science
• 26:40 – The Insider’s Guide to Buying and Selling Jets
• 28:52 – Lessons from a Female Entrepreneur in Aviation
• 30:40 – The Future of Aviation: Trends and opportunities
• 33:45 – Blending Music and Aviation: Denise’s passion for orchestras
• 36:04 – Proud Moments and Career Reflections
• 39:53 – Achieving Career Balance and Future Aspirations